Knoxville, TN, April 17, 2012 — Coca-Cola Bottling Consolidated (CCBCC), the nation’s largest independent Coca-Cola bottler, credits the FleetLocate Trailer and Asset Intelligence system for a significant improvement in its trailer utilization.

“Before FleetLocate, we typically had 100 to 110 trailers on hand, serving our North Carolina East region,” explains Mike Edwards, Business Process Manager for CCBCC’s Logistics. “Thanks to FleetLocate’s real-time, continual visibility into our fleet, we’ve been able to see which trailers are underutilized, and where we have a real need for more trailers. This has allowed us to reduce our trailer count in NCE to just 80 trailers — a swing of 30 trailers. So we’re doing the same amount of work in that region, with fewer trailers.”

CCBCC originally selected FleetLocate as its trailer tracking solution because of the system’s ease-of-use, scalability, and powerful reporting features that connect the company to an unprecedented level of actionable business intelligence. FleetLocate belongs to the family of innovative mobile asset and workforce management brands developed by Spireon™, a global leader in Mobile Resource Management (MRM) used by businesses worldwide.

“We chose FleetLocate because it was the only system we found that provided continual, real-time views of our entire trailer fleet in a meaningful context,” says Edwards. “FleetLocate has allowed us to capture and leverage business intelligence to save significant costs, improve customer service and satisfaction, and make faster, more profitable business decisions.”

In addition to allowing CCBCC to better balance its fleet and redirect underused trailers to high-demand regions, FleetLocate has helped the company ensure timely deliveries, arrivals and departures of its trailers; prevent and reduce costly shutdowns of manufacturing lines and pallet-loading equipment; perform the right correct preventative maintenance on the right trailer at the right time; recover lost trailers; reduce the need for trailer rentals and leases; and increase productivity of its trailers, drivers and staff.

In fact, CCBCC anticipates a rapid return on its FleetLocate investment in as little as ten months, based on the following positive performance metrics:

• Reduced need to buy, rent and lease additional trailers, resulting in thousands of dollars in savings each year

• Savings of approximately 100 man-hours per week in manual yard checks
• Anticipated savings of $400 per trailer annually in maintenance-related costs
• Significant savings in overtime, per man-hour and customer service resulting from multiple line shut-downs

“FleetLocate has been instrumental in making sure we have the right trailer at the right location at the right time,” adds Edwards. “But it has also allowed us to access the right business intelligence, empowering us to make smart business decisions that benefit our bottom line.”

About Coca-Cola Bottling Consolidated

Coca-Cola Bottling Co. Consolidated (CCBCC) is the nation's largest independent Coca-Cola bottler. CCBCC makes, sells and distributes Coca-Cola products along with other unique beverages. The company operates in 11 states, primarily in the Southeast, with corporate offices located in Charlotte, NC. CCBCC stock is traded on the NASDAQ exchange under the symbol COKE. To learn more, visit www.cokeconsolidated.com

About FleetLocate by Spireon, Inc.

FleetLocate is a powerful, flexible and scalable Trailer and Asset Intelligence solution that provides continuous real-time visibility of large, geographically disperse fleets. Featuring exception-base reporting, FleetLocate is an effective tool for improving operational efficiency, increasing the number of loads per trailer, reducing the need and associated costs for rental trailers and driving more revenue. The interface is simple to use, easy to navigate, and provides a comprehensive suite of reports designed to help businesses better manage their fleet operations and address many of the operational dilemmas they face daily. To learn more, visit http://www.fleetlocate.com

About Spireon

Spireon, Inc., is at the summit of business intelligence and committed to going higher. Headquartered in Knoxville, TN, the company emerged in 2011 as the industry leading Mobile Resource Management (MRM) company as a result of the merger of Spireon, Inc., Inc. with Enfotrace and PFS, LLC , the top three providers in the MRM space.

Spireon connects companies to their mobile assets and workforce through game changing information platforms, giving them the power to manage actionable business intelligence. Inspiring companies to reach new heights with powerful Software-as-a-Service (SaaS) based tools, Spireon provides a sturdy foundation on which to optimize performance.

With leading market positions in the Subprime Automotive Finance industry, Local & Enterprise Fleet Management and Trailer & Logistics markets, Spireon, Inc. specializes in developing strong business relationships with leading companies worldwide, enabling it to offer affordable world-class risk mitigation, mobile asset management and location based services to its customers. Spireon, Inc.’s patented array of GPS products and information platforms provide business intelligence solutions through industry brands for automotive dealers, lenders, service and delivery fleets and transportation and logistics companies. Spireon currently has over 1.2 million active devices in the marketplace and forecasts to deliver 800,000 units in 2012. With offices in the North America, Spireon has a proven track record in innovation, customer-focused service, financial stability, powerful vertical distribution networks, and a strong customer base.

For additional information, please visit Spireon, Inc.’s website http://www.spireon.com.

Contact:
Corinna Tutor
949-422-7103
ctutor@Spireon.com