Let’s start by painting a few quick scenarios for you.
Scenario #1: The Interested Buyer
A customer comes into your dealership after finding a car they’re interested in buying on your website.
They don’t want to browse. They simply want to take it for a spin, negotiate a deal and hopefully take it home. Only you can’t find the car.
It’s not where it was yesterday and nobody knows if it’s out for a test drive, in the service bay or has simply been relocated to another row. This creates a big interruption in the sales process. While you’re running around with your hair on fire trying to find the vehicle, your potential buyer has time to get on their cell phone and see if another dealership has the same vehicle available.
Once you finally find the car, your customer is already checking the time and just wants to get in and go for a drive. Only now the battery is dead and the car won’t start. At this point, the customer is wary that you’re selling lemons, and it’s game over.
Kahu supports your sales momentum with real-time lot management through 24/7 visibility into your location. When a customer comes, you can instantly locate the vehicle they’re interested in, check basic vehicle health such as the battery, and have it ready for a potential buyer to take a test drive. Don’t let your customer wait and become frustrated. Instead, utilize Kahu to streamline lot management to help you drive the sale. Not only will you be able to find a car for an interested buyer quickly, you’ll also be able to manage your lot effectively. Our customers have seen upwards of 400% reduced time spent on manual lot checks.
Scenario #2: Thieves in the Night
One of the inherent dangers of a dealership is leaving your lot of vehicles unattended every night. It could be millions of dollars in inventory that you have unattended. Sure, you have powerful bright lights, smartly placed cameras and even a security company doing checks every hour or two.
However, a smart thief can still find a way. Search the news, and you’ll see car thieves targeting dealerships are not uncommon. And when they target yours, they’re not neatly lifting the cars from your lot into their new location. They’re smashing a window or breaking a door to the area you store car keys and then damaging other vehicles while they make their speedy escape. So now you’re left with damages on your property in addition to the thousands of dollars lost on stolen vehicles. It’s a devastating loss.
Instead of trying to examine grainy security footage hours after a theft, you can receive an alert the moment a vehicle leaves your lot. How? With the help of Kahu, you’ll receive an alert and be able to contact our Stolen Vehicle Recovery (SVR) Concierge who will pinpoint the vehicle’s exact location in real-time and work directly with law enforcement to retrieve it. This typically transpires in just minutes, not enough time for anyone to get 80 miles down the road and total your valuable inventory. Plus, you can pass on benefits to your consumers who might be eligible for insurance discounts with their SVR solution.
Peace of Mind with Lot Management
Kahu gives your business better processes and more security. Plus, because the device is already installed in your vehicles if you use Kahu, you can pass some peace of mind on to your buyers through your F&I channel. With surveys showing that customers need to see the tangible benefits of an F&I product before considering a purchase, real-time locates and theft recovery in mere minutes will certainly catch their attention. In fact, theft recovery is the second most valuable product a dealership can offer. So, make it Kahu.
Contact us today, and we’ll show you how to increase sales and secure your inventory with the very best in lot management technology.