Executive Team

Bob Burden brings over 15 years of experience as an executive leading sales teams in the Telematics industry. As the Senior Vice President of Sales at Spireon, Bob leads the Fleet and Trailer business. Early on in his role, he quickly expanded the segment with Reseller, Channel, Strategic and Enterprise partnerships, developing rapid sales growth with industry-leading go-to market strategies. Prior to Spireon, Bob was the CEO of Blueprint Sales Solutions, an international consulting firm working in the SaaS space with a focus in the Telematics industry. Prior to Blueprint, Bob was the VP of Sales for Fleetmatics for 10 years. His teams were instrumental in building their SMB and mid-market divisions leading to a successful IPO in 2012.

Prem Hareesh is the Senior Vice President of Software Engineering at Spireon. He leads a diverse team of high performing engineering talent focused on solving customer problems. He and his team are passionate to build and evolve our IoT/data intensive platform that helps our customers improve their efficiency with simplified and easily digestible information in real time. Prem brings over 20 years of engineering and leadership experience to Spireon. Prior to Spireon, Prem led software development at Cisco, NDS (A News Corp Company) and Ericsson in addition to a few startups. He has successfully led teams to adopt lean startup models in high growth organizations as they continue to scale. 

As Chief Information Officer, Rashid Ismail is responsible for IT, Customer Support, Installations, Marketing Operations and our Supply Chain organizations. A key focus for Rashid is leading our award-winning customer service program and enhancing the customer experience from end-to-end. Rashid joined Spireon with over 20 years of experience, initially starting his career at MetLife, among the largest global providers of insurance, annuities, and employee benefit programs, he served in senior leadership roles across Operations and Technology. Before joining Spireon, Rashid was a driving force at CoreLogic, a leading provider of property data and analytics, leading the team as senior vice president of operations, he achieved significant results by improving overall customer experience, reducing costs, and lowering cycle times.

John is a veteran sales leader with over 20 years of experience in transportation technology, specifically telematics and the fleet management platform market. He joined Spireon from SmartDrive from where he was most recently the Sr. Vice President of Sales. During his career, he developed a deep understanding of the transportation market, the needs of the customer and how to bring technology to bear to help solve business problems. John is a graduate of Minnesota State University and a veteran of the U.S. Army. He earned his Certified Transportation Professional (CTP) certification from the National Private Truck Council.

Ronda Lewis has over 15 years of experience in automotive retail as a SaaS partner and at the store level. Ronda’s career has been concentrated in multiple career disciplines specializing in sales and marketing, SaaS (software as a service), AI (artificial intelligence) and predictive analytics, client sales, service, and retention leadership. At Spireon, she is the Senior Vice President of Sales and Service for Franchised Dealers leading a team of dedicated professionals who work hand in hand with our dealer partners to drive performance and maximize results with knowledge of all features and functionality and how they apply to a dealer’s business. Prior to joining Spireon, Ronda spent over a decade with Cox Enterprises and IHS Markit.  She has been responsible for building teams and revolutionizing service and retention strategies. Ronda is a Dealer Advocate/ Corporate speaker who has spoken at Digital Dealer, NADA 20 Group meetings, State Associations, ARTS Webinars and many other venues about the ever-changing auto industry as well as tools to help dealers expand their business, work more efficiently and improve their ROI. Ronda is dedicated to the success of every dealer she works with, helping ensure they make smart and profitable management decisions. Ronda attended Indiana University and has a Bachelor of Science in Management and an MBA in Management.

Before stepping into the role of Chief Financial Officer, Rita Parvaneh joined the company’s leadership team in 2011 as Vice President, Controller. In that role, Parvaneh successfully steered the merger of EnfoTrace GPS, Procon GPS and PFS, LLC as the companies joined resources and expertise to become Spireon, the industry’s leading vehicle intelligence company. Among her vast experience at prior organizations, Parvaneh spent 8 years with Deloitte and Touche early in her career. Parvaneh also serves as the Treasurer on the Board of Directors for the Susan G. Komen, Orange County Affiliate. A Certified Public Accountant (inactive), she earned her Bachelor of Arts degree in Business Administration with concentrations in Accounting and Finance from California State University, Fullerton.

Jason Penkethman serves as Chief Product and Strategy Officer and brings extensive experience in telematics, mobile and cloud-based product technology. Prior to joining Spireon he played a central role at Telogis in expanding connected vehicle product initiatives with leading automotive companies. Prior to Telogis, he was VP Product Management and Marketing at Comtech focused on navigation and telematics, and Corporate VP Engineering at Smith Micro leading mobile enterprise software development. Jason has also held mobile device technology leadership roles with Hewlett-Packard, Nokia and Motorola.

Brian Skutta is Spireon’s President of Automotive. He has more than a decade of extensive experience in the automotive sector and an outstanding history of driving both top and bottom line results while ensuring the customer’s needs remain top of mind. Before joining Spireon, Skutta was executive vice president of dealer sales and service at TrueCar, playing a pivotal role in the development and execution of the company’s dealer relations turnaround and product portfolio expansion. He previously held c-suite and executive leadership positions at AutoAlert, VinSolutions and AutoTrader.com. He holds a B.S. in Finance from Auburn University.

A seasoned veteran of the transportation industry, Taylor has over 25 years of experience in marketing and product management. Her career has spanned a number of fleet telematics providers, helping them establish product road maps and increase customer reach. In 2011, Taylor joined Spireon as Vice President of Product Management where she launched product and marketing initiatives for Spireon’s Fleet and Asset Intelligence segment. As Vice President of Strategy and Business Development – Fleet & Asset she connects fleet customers and partners to cutting edge industry trends and Rich Data solutions.

Kevin Weiss is Spireon’s Chief Executive Officer. Prior to joining Spireon, Kevin served as CEO of Unitrends, a global technology company that delivers end-to-end business recovery solutions. Prior to Unitrends, Kevin served as President and Chief Executive Officer of multiple private-equity owned technology-enabled companies following his role as President of McAfee and senior sales and marketing leadership roles at IBM.

As the Chief Operating Officer and EVP of Share Services for Spireon, Inc., Tim Welch oversees the daily operations of the company including product planning, purchasing, financial performance, partnership development, contract management, logistics, customer support, and sales. Prior to joining the Spireon management team, Welch served as the Chief Executive Officer for ProconGPS Inc., a company he was instrumental in launching. Tim has a B.S. in Marketing and an MBA in Logistics from the University of Tennessee.