Here’s a Day in the Life
of a Dealer Just Like You
Hatfield Hyundai
Hatfield Hyundai experiences a 60% penetration rate on all vehicle sales, reduced their inventory management time 50%, and recovered a stolen car in 27 mins.
Tell Me More – Read Testimonial
Larry Scott, General Manager: Hi, my name is Larry Scott, I’m the General Manager at Hatfield Hyundai. The LoJack solution is a revenue generator, a time saver for the sales staff, an inventory management system, and allows us to be more aggressive with F&I.
Michael Barker, Pre-Owned Sales Manager: The most important factor is the time and ease that it presents for my salespeople. In today’s market, everybody wants to be in and out in no time. If a salesperson has a customer coming in and say, “Hey, I want this 2014 Jeep,” I can tell him where it is at and whether it has a good battery, so the customer is not waiting and the salesperson is not wasting the customer’s time.
Larry Scott: One of the biggest benefits for me is the financials. We do a really good job selling LoJack. We front load the LoJack product on every unit at $299 and our return on investment is approximately $175 per car with approximately 60% penetration rate with the LoJack product. We find that there are several customers that have run into an issue and wished they could have tracked the car and they’re calling us back to purchase the product after they leave, if they made the decision not to buy it.
Michael Barker: With the kind of temperatures that we have, we do get battery issues fairly regularly. Prior to having LoJack, we were spending thousands of dollars every single month on battery replacements. Now, every morning I get an alert, know which vehicle needs to be charged or checked, and I can tell exactly where it is, and this has saved us a ton of time and a ton of money.
Larry Scott: We have approximately 600 cars here at our dealership. It would take two gals in the office all day to count all the cars and locate all the cars. LoJack cut the audit time in half. Here at the auto mall, we recovered a stolen car within 27 minutes from the time the car was reported stolen, using the LoJack app. I recommend LoJack because of the return on investment, the time savings for the salespeople, and the value to the customer.