dealership inventory software

3 Advantages of Managing Your Dealership Inventory with GPS

As a car dealer, you’re probably familiar with GPS vehicle tracking and using it to both boost and protect profits. It allows you to increase sales by saying yes to more buyers (even subprime), keep customers on track with payments, and if becomes necessary, ensures you can recover your vehicles quickly.

But that’s just the tip of the iceberg…

Did you know that GPS vehicle tracking is not just about protecting vehicles after they drive off your lot? In fact, with the right provider, GPS tracking can be a huge benefit your dealership the moment devices are installed by allowing you to effectively and efficiently manage your inventory.

Three key areas where vehicle tracking is most advantageous include: sales and service, lot security and finances. Let’s break it down.

1. Improve Sales and Service


GPS tracking allows you to find a vehicle in seconds, so if a customer comes in wanting to test drive a specific vehicle, there’s no wondering where it is on your lot or if it’s out for a test drive. You’ll be able to get your customer behind the wheel quickly, keep the sales process in motion and cut any lag time that might cause the buyer to back out.

Step things up by using your trackers to reserve a vehicle a customer calls or emails about. You can make sure the vehicle battery hasn’t gone dead, and that it’s ready for a test drive – fueled up and washed.

2. Improve Lot Security

car lot security

This one is pretty simple. Even with a security company, cameras and the lot lights left on at night, being the target of theft does happen from time to time. According to the FBI, around 721,053 motor vehicles were stolen in 2012. And if you do a quick search, you’ll see news stories reporting car thieves making off with not just one vehicle, but upwards of 11 at a time. How would this impact your dealership?

Inventory protected by GPS simply doesn’t go missing for long. The right tracker makes recovery quick and typically painless. You should be able to open an app, click on a vehicle and locate it in real-time.

3. Improve Finances

By tightening your security and eliminating write-offs from theft, you’ll save big on insurance. The fewer claims that the insurance company has to pay out, the lower your rate will be. By having GPS trackers on your vehicles, you could even negotiate a lower rate from the get go. It’s truly an investment that pays off in a number of ways for your dealership.

improved car finance portfolio

Savings can also be passed along to your customers, even subprime buyers. First, there are a number of insurance companies that offer lower rates to consumers with a GPS tracker in their vehicles. Again, being able to find a vehicle cuts the chances of a write-off and pay out. Even banks and financing companies often provide better rates when a tracker has been installed. These are both perks that make disclosing the device to customers a much more positive conversation.

Now that you know why and how GPS tracking can be a benefit to your dealership right out of the box, it’s time to find the right provider. With Spireon’s GoldStar GPS solution, you’ll get all these benefits from the leader in GPS tracking. Plus, our mobile app includes an exclusive VIN scanner that makes it quick and easy to load your entire inventory into our system. No manual entry, no time wasted, no errors. Just scan and go. We’ll make sure your dealership and your profits are safe and sound.

To learn more check out our GoldStar page and feel free to get in touch with our team. We’ll walk you through everything you need to know, get your dealership set up and even send one of our certified technicians to your location to provide a no-hassle install.

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